This was the new concept for new and renovated full-service restaurants, according to The Chicago Tribune. Beginning in 2001, larger, Brazier style Dairy Queen restaurants were given the name of DQ Grill and Chill. Starting in 1993, the name “Brazier” has been slowly phased out from signage and advertising for the company. The concept of a Dairy Queen Brazier was to develop a standardized food system, according to The Chicago Tribune. A Brazier is an open charcoal grill, and in the year 1957, Jim Cruikshank witnessed flames rising from one of these grills. This is the standard, icon Dairy Queen store, with the red roof and signature logo. The Dairy Queen Brazier name was originated in 1957.
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These commonly have no seating areas, and patrons order their ice cream through windows from workers who prepare the treats indoors and then pass them through the windows to the customer. The standard Dairy Queen store offers a limited menu that is mainly comprised of frozen treats and is commonly only open during the spring and summer. This store is no longer operational, but the building is preserved and stands as a city-designated landmark.Īccording to Hoovers, a data analysis company for businesses, there were over 6,400 Dairy Queen stores globally, with 4,500 of those, 70%, located in North America at the close of the 2014 fiscal year. The original shop is in Joliet, Illinois and was opened by John Fremont McCullough, who first developed the recipe for the soft serve, and Sherb Noble, a town businessman who first sold McCullough’s ice cream. The first Dairy Queen store was opened more than 75 years ago in 1940, according to The Chicago Tribune.
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Restaurant equipment to accommodate the new menu was updated, and the interior of the restaurant received slight upgrades to allow for patrons to eat their meals and ice cream treats inside the building.Īdditionally, new signage for the franchise was installed, announcing the change from simple ice cream shop to full blown DQ Grill and Chill restaurant.
The building underwent moderate renovation to allow for this change to take place. The building underwent moderate renovation to allow for this change to take place.Īs a now certified DQ Grill and Chill location, the establishment serves hot dogs, hamburgers, chicken strips, and other fast food items.
As a now certified DQ Grill and Chill location, the establishment serves hot dogs, hamburgers, chicken strips, and other fast food items. In addition to extending its season, the restaurant has expanded its menu beyond just ice cream. 10, the Canton Dairy Queen, located on Gouverneur Street, became a DQ Grill and Chill restaurant, and is now open year-round.
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